First launched as a specialty vintage shop, the Swedish brand Séfr evolved retro silhouettes into contemporary menswear. Per Fredrikson and Sinan Abi Morshed started their own line of original designs in 2016.
Séfr, meaning “zero” in Lebanese Arabic, offers smart basics with minimalist vintage inflections. The fall/winter collection “Rambaldi” is based around the renowned boutique with the same name. The brand sources its unique fabrics from reputable mills across Europe, everything being made within the EU.