In 1985 in upstate New York, a young man sold bell-bottom jeans from the trunk of his car. That young man was Tommy Hilfiger, and that was the start of a global fashion brand. Some 32 years and 3 logos later, denim remains at the heart of Tommy’s world. But as much as we embrace our heritage we keep looking to the future. That’s why in Winter 2017 Hilfiger Denim becomes Tommy Jeans. Same Fits, Same Favourites, New Name.